Mexican fast-food chain Chipotle was having issues with its interior design materials, plywood and metal. The Plywood wasn’t durable enough, and the metal was subject to corrosion.
About two years ago, Chipotle switched to Richlite, a paper-based composite. The international company chose a combination of Richlite Black Diamond and r50 for its cash wrap counter, wall panels, trim, and casework, bench seats and chairs.
Richlite is used in all the new restaurants, and Chipotle is phasing the material into existing stores when they are scheduled for a remodel. The following photos are from our local Chipotle in Duluth, MN, which opened last year.
Chipotle’s previous chairs (made of Plywood) required annual replacement. With Richlite, the life of the chairs has increased by at least five-fold.
Richlite is not only a sustainable alternative to wood, but it also offers numerous benefits. It is highly durable, scratch resistant and easy to clean. And for Chipotle, it still maintains the simple, industrial aesthetic the restaurant was trying to achieve. Chipotle’s solution to use Richlite solved this issue and was also a sustainable choice supporting US made, low emitting materials. Ultimately, using Richlite made Chipotle a leader in interior retail design.